Privacy Policy

We collect information with your consent to provide our certified gemstone products and services:

• Personal Identifiers: Name, postal address (billing and shipping), email address, and phone number.
• Account Information: The details of the sign-in method you choose — your mobile number (verified with a one-time code), your Google account's name and email, or your name, email address and a password together with a mobile number verified with a one-time code — plus your order history and saved preferences. Sign-in is handled by Google Firebase Authentication; passwords are held only by Firebase and are never seen or stored by us.
• Payment Details: Information needed to process payments through authorized gateway partners (Razorpay). We do not store full card numbers or UPI PINs.
• Order Details: Product selections, weight (carats/ratti), pricing, lab certificate requests, and related communications.
• Technical & App Data: IP address, browser/device information, usage analytics, crash diagnostics, and notification preferences. If you turn on order alerts in your browser after placing an order, we keep that browser's push subscription (an address from your browser's push service) to send you shipping and delivery alerts; you can turn them off any time in your browser's site settings.
• Customer Support Communications: Emails, WhatsApp messages, reviews, and support ticket interactions.

• Order Processing & Fulfillment: Generating invoices, issuing gemstone lab reports, and arranging secure insured courier dispatch.
• Customer Communication: Sending order confirmations, live tracking updates, and responding to inquiries.
• Service Improvement: Enhancing catalog navigation, product recommendations, and website performance.
• Security & Fraud Prevention: Protecting your account against unauthorized access and fraudulent transactions.
• Legal & Tax Compliance: Meeting GST invoicing, Income Tax, and regulatory requirements under Indian law.

We use essential, analytics, and advertising cookies to analyze storefront traffic, evaluate site performance, and measure marketing campaigns. What we store and process includes:

• A sign-in cookie — set only if you create an account and sign in, so that you stay signed in between pages. It is removed when you sign out.
• How your visit began — the website or search that brought you here, kept in your browser for the length of the visit only and cleared when you close the tab. If you choose to place an order, it is sent with that order so we know which of our efforts reached you.
• Storefront analytics — Google Tag Manager and Google Analytics 4 (GA4) measure page interactions, session duration, and navigation pathways to help improve catalog accessibility and website performance.
• Advertising attribution — Google Ads and Meta Pixel (account 693068893177574) measure conversion events to help us show relevant gemstone recommendations on search and social networks.
• Ad-click details with an order — if you arrive from one of our ads and advertising cookies are allowed, our own server keeps the ad's click reference in a first-party cookie for up to 90 days. If you then place an order, we keep with it the ad-click references, the Google and Meta browser identifiers set on this site, your IP address and your browser type, so we can measure which ads lead to sales. These order details are deleted 90 days after the order.

Clearing your browser's site data for ratnagems.com removes all locally stored items.

We do not sell or rent your personal information to any third party.

Data is shared strictly with authorized partners required to fulfill your orders:

• Payment Processors: RBI-licensed payment gateways (Razorpay) for secure payment processing.
• Logistics Partners: Delhivery and Amazon Shipping for insured express delivery within India and international carriers for orders outside India.
• Advertising Measurement: Google and Meta receive the pages you view and the orders you place, with the ad-click references and browser identifiers set on this site, your IP address and browser type, so we can measure which ads lead to sales. Your email, phone number, name and address go to them only in a one-way scrambled (hashed) form. Our own server sends these details to them only when advertising cookies are allowed.
• Legal Compliance: Government or judicial authorities when required by applicable law or court order.

For order fulfillment and parcel shipping of purchases made via our website, we leverage the Amazon Selling Partner API. In accordance with the Amazon Data Protection Policy:

• Collection: Data is exchanged strictly over secure HTTPS connections using Login with Amazon (LWA) credentials.
• Usage: Data is used solely for purchasing shipping services, printing waybills and shipping labels, and preparing tax invoices — never for marketing or profiling.
• Storage: Shipping labels are never stored on our servers; only the shipment and tracking identifiers needed to service your delivery are retained.
• Disposal: Amazon shipment identifiers are automatically purged from our systems 30 days after delivery.

Under the Indian DPDP Act 2023 and European GDPR (for EEA/UK customers), you hold full rights regarding your data:

Deleting your account, and what we must keep

You can delete your Ratna Gems account at any time - in the Android app under Account → Delete Account, or from this page. Deleting removes your profile, your sign-in identity, every active session, your app notification tokens and browser order-alert subscriptions, your saved address and preferences, your cart, and your marketing subscriptions.

We cannot delete tax invoices. Section 36 of the CGST Act requires accounts and records to be kept for 72 months from the due date of the annual return for that financial year - longer while an appeal, proceeding or investigation is open - and a tax invoice must carry the buyer's name and address, so it cannot be anonymised either. We therefore retain issued invoices, past order records with their original billing and delivery details, refund records, payment references and shipment records, exactly as issued, in a restricted accounting archive.

Retained records are never used for marketing, advertising, personalisation or ordinary account profiling. After the retention period and any unresolved dispute have ended, remaining personal data is deleted or irreversibly anonymised. Deleting your account does not cancel an order, start a refund or release reserved stock - please contact us for those.